Motorola has been a wayward friend to mobile phone consumers for the last few years. Now the company is embarking on an ambitious turnaround effort, hoping to make new friends and win back old ones -- on sites such as Facebook and Twitter.
Motorola Inc. is the latest in a line of companies delving into social media to tap into word-of-mouth and reach consumers in more direct ways than advertising. Corporate marketers believe that because brands naturally come up in the conversations taking place on social networking sites, they can be part of the discussion.
Chicago Tribune
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