Sunday, October 18, 2009

Tweeting for Votes

IN OLDEN DAYS, elections were waged by supporters who mobilized door-to-door campaigns and used phones to get a candidate's message to voters.
The olden days were about two years ago.
Candidates still go door to door, especially in local elections, but new battle lines are being drawn on the Web, especially through social-networking sites Facebook and Twitter.
Media, academic and many elected officials say Facebook and Twitter have revolutionized politics on the national and local levels. Many pundits credit President Barack Obama's daily use of Facebook and Twitter as contributing to his victory.
Richard Hanley, assistant professor of journalism at Quinnipiac University, said he believes it's a major mistake for political candidates to ignore the new mediums.
"They need to be everywhere where eyeballs are," Hanley said. "It's a very cheap and an efficient way to get information to voters engaged in that space."
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