Saturday, October 31, 2009

Google Social Search Aims to Make Social Networks More Useful

The experimental Google Social Search service , which went live today, adds opinions from friends and others to information a search engine provides on products and services like a new restaurant or smartphone.
...Google announced Social Search last week at the same time it disclosed that it had inked a real-time search deal with Twitter . Mayer noted that the two announcements are related in that users will eventually see Twitter posts , or tweets, in Google search results....
Google Social Search is designed to let searches return traditional results along with updates and tweets that their friends and other people they follow on various social networks have posted. For instance, a user might want to buy a specific car. They can search for information and reviews of the car on a regular search engine and then use Social Search to find pertinent posts from their friends and colleagues...
San Francisco Chronicle

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